The Starting Point
Amanda was ranked #6
The main issue was her Google Business Profile. It was severely underoptimized:
• Wrong primary category
Set to "Architectural Designer" instead of "Architect," and Google ranks you largely on your primary category, so this held her back the most.
• No services listed
Services are a major ranking factor, and she had none. Google uses this section to understand exactly what you offer.
• Thin business description
Short and unoptimized, missing an easy opportunity to give Google everything it looks for: who you are, what you do, and where you do it.
• No hours listed
A basic trust and completeness signal, left blank. Google uses this to know when you're available.
Her website was the other half of the problem
• Indexing turned off
Amanda built the site herself and never enabled indexing, so Google couldn't see it at all. The site had been invisible for years.
• No heading structure
The site had no proper H1, H2, or H3 tags, making it harder for Google to understand the pages and rank them.
• Poorly optimized content
Just large chunks of text with no hierarchy, making it harder for visitors to stay on the page and pushing up bounce rates.
The website needed restructuring from the ground up.
What We Did
A full Google Business Profile optimization
• Primary category
Changed from "Architectural Designer" to "Architect," the single biggest lever for how Google ranks her.
• Services
Added a full list of her services, giving Google a clear picture of exactly what she offers.
• Business description
Rewrote it to cover who she is, what she does, and where, optimized and complete.
• Hours
Added full business hours so Google knows when she's available.
We basically optimized every field we found.
We restructured the website
• Turned on indexing
Enabled indexing so Google could finally see and rank the site.
• Added proper heading structure
Built a clear H1, H2, and H3 hierarchy so Google understands each page and visitors can scan it.
• Reworked the content
Broke up the walls of text into clean, structured sections that keep visitors on the page.
The site finally had a foundation to rank on.
The Results
She now ranks #1 in the local map pack
• Architect in Boise:
• Architectural designer in Boise:
• Residential architect in Boise
• Boise architects
Her website also ranks #1
This is in incognito mode, which disables all personalization, so her website ranks #1 among all competitors.
One week. Two #1 rankings. That's what a properly optimized profile and website can do.
If you want the same for your business, get your free analysis and we'll record a 2-minute video with the exact fixes and roadmap to get that #1 spot.
